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The new devices come with a larger, 6.3-inch display and is powered by a new a A19 chip to help power Apple's AI features. The iPhone 17’s front camera has also been upgraded to have a wider field of view and new sensor, allowing you to take landscape photos without having to rotate your phone

The new devices are still expected to be made in Apple's manufacturing hubs in China and India, much to the Trump administration's consternation.

Both Trump and U.S. Commerce Secretary Howard Lutnick have instead of overseas. It's that analysts say would take years to pull off and would result in a doubling, or even a tripling, of the iPhone's current average price of about $1,000.

Cook tried to placate Trump by n the U.S. over the next four years, and then upped the ante last month by to the commitment. He also gifted Trump a statue featuring a 24-karat gold base.

That kind of diplomacy has helped insulate Apple from Trump's most severe tariffs. However, the iPhones being brought into the U.S. still face duties of about 25%, stoking speculation that the company will reveal its first across-the-board price increase in five years in an effort to preserve its hefty profit margins.

Since 2020, Apple has charged $800 for its basic iPhone and $1,200 for its top offering, but analysts now believe the company may raise prices by $50 to $100 on some of the new models. If Apple does announce price increases, it will come just weeks after Google held steady on prices .

Although Apple's stock price is still down by 4% so far this year, the shares have been bouncing back in recent months amid signs it won't be as hard hit by the tariffs as once feared, and cleared the way for the company to continue receiving $20 billion annually to lock in Google's search engine as the default option on iPhones.