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It amounts to $1.47 million for the festival's artists, surpassing the $1.39 million in sales garnered in 2019.

The festival was set to come to an end this weekend, but is extending some shows for another week due to the turnout.

Festival organizers say the milestone confirms that Fringe is an essential part of Edmonton's cultural identity.

Alberta's capital city was the first one in Canada to host the theatre festival in 1982, drawing inspiration from the Edinburgh Festival Fringe, which first began in 1947.

This report by °µÍø½ûÇø was first published Aug. 25, 2025.